Most people trying to build authority online are doing it the expensive way — paying to be seen. Sponsored posts. Boosted content. Ads that disappear the moment you stop paying.
Earned Authority works differently. Instead of renting attention, you build it. Instead of paying for placement, you earn it. The result is coverage, credibility, and recognition that sticks — the kind that compounds over time instead of evaporating when your budget does.
Every month, I monitor journalist and producer requests across the platforms where opportunities actually live and pitch you as an expert source. I develop and place guest articles in the publications your audience reads, managing the entire process from ideation to editorial back-and-forth to publication. I research, contact, and coordinate podcast appearances so you can focus on the conversation instead of the logistics. And I do all of it with a single goal: putting your name and your expertise in front of the people who most need to hear from you, in the outlets they already trust.
This matters more right now than it ever has. As AI tools reshape how people discover information, being cited in authoritative sources isn't just good for your reputation — it directly affects whether AI systems surface you as a credible expert. The businesses earning media coverage today are building the kind of digital footprint that gets cited, quoted, and recommended by both humans and AI for years to come.
We start by building your authority positioning in month one — getting clear on who you are, what you stand for, and how to frame your expertise for journalists, editors, and producers. From there, I build a targeted list of publications and podcasts aligned with your audience and goals, then we go to work getting you in front of them consistently, month after month.
There are no junior account managers here. No account teams. When you're a client, you're working directly with me — the person who built this process, the person pitching your name, the person who knows your story.
Earned Authority is a three-month minimum engagement at $2,999/month. Availability is limited. If you're ready to stop renting attention and start owning it, apply below.
Rick Ramos
What You'll Get:
Authority Positioning (Month 1)
We open with a deep-dive to build your authority foundation: who you are, what you uniquely stand for, what problems you're the go-to expert for, and how to frame your story for journalists, editors, and podcast producers. Everything that follows is built on this foundation.
Target Media List
A curated list of publications and podcasts built specifically around your expertise and your audience — not a generic database blast, but a researched, strategic shortlist of the outlets and shows where your ideal clients and collaborators are already paying attention.
Daily Journalist & Media Request Monitoring
Every day, I monitor journalist requests, expert source queries, and media opportunities across the platforms where reporters and producers are actively looking for sources. When there's a match for your expertise, I pitch you — fast, positioned correctly, and with the credibility framing that gets responses.
Expert Pitching
Proactive outreach to journalists, editors, and publications on your behalf. This goes beyond responding to requests — it includes strategic pitches positioning you as the expert source for stories your target publications are already covering or will be.
Guest Article Development & Placement
I handle the full content development process for guest articles: ideation, outlining, writing, and editorial coordination from first draft through publication. You review and approve; I manage everything else, including follow-up with editors and revisions.
Podcast Guest Outreach & Booking
Targeted outreach to podcast hosts whose audiences align with yours, handling all coordination from first contact through scheduling. I provide a pre-interview brief for every confirmed appearance so you walk in prepared, focused, and ready to make the most of the opportunity.
Monthly Strategy & Performance Report
A monthly review of everything that happened — pitches sent, responses received, placements secured, media coverage earned — plus the strategic priorities for the month ahead. You always know what's working, what we're going after next, and why.
Direct Access to Rick
No account team. No handoffs. You work directly with me, the person doing the work — which means faster communication, better context, and a consistent voice representing you across every pitch and placement.