Most content marketing advice assumes the problem is output. Publish more consistently. Build a better editorial calendar. Hire another writer.
That's not the problem. The problem is strategy.
Here's what changed: buyers don't start their research on Google anymore. A growing share of B2B buyers open ChatGPT, Perplexity, or another AI tool before they ever land on your site. If your content isn't structured to show up in those answers, you're invisible at the moment they're forming opinions about your category. You can publish five posts a week and still be losing ground.
The Content Marketing Strategy Report is a custom content strategy built for your business, your buyers, and the way they research right now. It covers where to publish, what topics to own, how to structure content so AI systems actually cite you, and what to do in the next 30 days before anything else.
It's not a template. It's not a fill-in-the-blank framework dressed up in your company's name. It's built from scratch using your intake form, and you'll be able to tell from page one.
Who builds it: Rick Ramos spent eight years as CMO of HealthJoy, taking it from zero to a $500M valuation with over 1,500 employer clients. He's a Forbes contributor and the author of Content Marketing 2.0: Built for the AI Era. The Strategy Report is the same analysis he runs with fractional CMO clients, packaged as a standalone product.
How it works: No calls. No back and forth. After checkout, you complete a 15-minute intake form. We build your strategy. A PDF lands in your inbox within 5 business days.
One-time payment. No retainer. No subscription.
Rick Ramos
What You'll Get:
Eight deliverables, all built around your specific business. Here's what's inside and why each one matters.
Content Audit
Before you build anything new, you need to know what you're working with. This gives you an honest read on your current content: what's pulling weight, what's wasting budget, and what to stop entirely. Most clients find they can cut half their content calendar and get better results by focusing on what actually matters.
ICP and Buyer Persona
Not a generic persona with a made-up name and a stock photo. A precise definition of who you're writing for, including how that buyer researches before they buy and where AI tools fit into their decision process now. Every other deliverable in this report depends on getting this right.
3 to 5 Content Pillars
The specific topics your brand should own, with angles your competitors haven't staked a claim on. Owning three topics well beats chasing ten at once. Each pillar comes with the reasoning behind it so you understand why it's right for your market, not just what it is.
Channel Strategy
Where to publish, ranked by ROI for your business specifically. Not a generic "try LinkedIn and a newsletter" recommendation. You'll know which channels to prioritize and which ones aren't worth your time yet, with the reasoning behind each call.
90-Day Content Roadmap
A specific publishing calendar with real topic recommendations for the first three months. Not broad categories like "thought leadership content." Actual topics you can hand to a writer the day the report arrives.
AI Visibility Assessment
This is the piece most content strategies skip entirely. An honest look at whether your content is structured to get cited by the AI tools your buyers use when they start researching. If it isn't, you get specific fixes. This is where companies that look like they're doing everything right are still losing ground without knowing it.
Topic Cluster Map
A visual map showing how your content topics connect and compound over time. Authority in a category doesn't come from publishing in isolation. This shows you how to structure content so each piece makes the next one more valuable.
30-Day Quick Wins
Three specific things to change before the 90-day roadmap even kicks in. Low effort, fast turnaround, real impact. You won't be waiting months to see something move.